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The Standard e-Paper
Kenya's Bold Newspaper
The Standard Group Plc is a
multi-media organization with investments in media platforms spanning newspaper
print operations, television, radio broadcasting, digital and online services. The
Standard Group is recognized as a leading multi-media house in Kenya with a key
influence in matters of national and international interest.
The passion in Patricia Ithau's voice is palpable. Her vocabulary is filled with adjectives such as exciting, incredible and huge. It is further punctuated by phrases such as 'watch this space' or 'it is really going to change', which tells more of her passion for the marketing space.
It has been a year since she took office as the chief executive at WPP Scangroup, a Nairobi Securities Exchange (NSE) listed advertising firm, and it has bounced back to profitability, from a Sh37.9 million loss to a Sh75 million profit.
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