Why women continue to use body enhancers despite their harmful effects

Do women really need fixing? (Photo: iStock)

'Pretty hurts', Beyonce sang, so much for the woman living in this modern world. As the song goes, the perceived physical flaws could be fixed by pills, tablets or a balm but the pain would continue to linger if one does not fix the 'soul'.

The fact is, you can't fix what is neither broken nor enhance what is perfect. So who convinced these women that they were broken and needed fixing? That they were not beautiful enough? That they were flawed and imperfect and needed repair? The better question would be, who set up a standard of beauty that any woman not falling close to is considered ugly?