×
App Icon
The Standard e-Paper
Fearless, Trusted News
★★★★ - on Play Store
Download App

Why opinion polls may count for nothing in the General Election

Research analyst Tom Wolf and TIFA CEO Maggie Ireri explaining the released TIFA opinion polls which saw Raila as the lead on July 29, 2022. [Esther Jeruto, Standard]

For months, there has been unfettered and unified condemnation of opinion polls on the popularity of presidential candidates which has thrust local survey firms into the spotlight.

In what sounds like an oxymoron, both sides of the political divide have poured vitriol on recent opinion polls over their "inaccuracies" even as the formations needed reliable evidence-based data to inform campaigns.

Get Full Access for Ksh299/Week.
Fact‑first reporting that puts you at the heart of the newsroom. Subscribe for full access.
  • Unlimited access to all premium content
  • Uninterrupted ad-free browsing experience
  • Mobile-optimized reading experience
  • Weekly Newsletters
  • MPesa, Airtel Money and Cards accepted
Already a subscriber? Log in