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Research analyst Tom Wolf and TIFA CEO Maggie Ireri explaining the released TIFA opinion polls which saw Raila as the lead on July 29, 2022. [Esther Jeruto, Standard]
For months, there has been unfettered and unified condemnation of opinion polls on the popularity of presidential candidates which has thrust local survey firms into the spotlight.
In what sounds like an oxymoron, both sides of the political divide have poured vitriol on recent opinion polls over their "inaccuracies" even as the formations needed reliable evidence-based data to inform campaigns.
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