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Kenya Tourism Board renews partnership with Eliud Kipchoge

World marathon record holder Eliud Kipchoge during the partnership renewal with the Kenya Tourism Board as Magical Kenya destination ambassador at Karura Forest on April 14, 2022. [Jonah Onyango, Standard

Destination marketer Kenya Tourism Board (KTB) has renewed its partnership with world marathon record holder Eliud Kipchoge as the Magical Kenya Ambassador.

The partnership is part of the continued efforts by the Board to leverage Kenya’s status as a global sporting powerhouse to market the destination to the world.

Kipchoge was first signed as Kenya’s tourism ambassador in 2020, a partnership that saw the champion promote Kenya as a preferred tourism destination locally, regionally, and internationally through various campaigns.

Speaking during the announcement at an event held at Karura Forest yesterday, Kipchoge said he was honoured to renew his partnership with Magical Kenya, noting that his love for Kenya made the engagement fulfilling to him.

“I am very delighted to renew this partnership which has now become my family. It is such a great honour to be given the responsibility to represent my country as its Tourism Ambassador. I have enjoyed this role.

“In 2020, I was able to witness the great wildebeest migration, today I am at Karura forest which is an important conservation ecosystem in Kenya,” Kipchoge said.

Tourism CS Najib Balala says that the partnership will not only focus on destination marketing.

“Our journey with Eliud Kipchoge as destination ambassador commenced in 2020. Eliud’s contributions to the country over the years have been important in ensuring that Magical Kenya is recognisable across the world,” Balala said.