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The Standard Group Plc is a
multi-media organization with investments in media platforms spanning newspaper
print operations, television, radio broadcasting, digital and online services. The
Standard Group is recognized as a leading multi-media house in Kenya with a key
influence in matters of national and international interest.
When the digital team at Standard Group crafted the #RememberingMoi social media campaign, they did not anticipate the kind of response, reach, and engagement it would have.
The idea was to post questions on things that were unique to the Late President Moi on the brand's Facebook and Twitter pages, then award people who got the questions right as well as those who tickled their bones.
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