How startups can benefit from Influencer marketing

It all began with two Beganovich sisters; one an economist, and the other a lawyer, who decided to quit their day jobs and make their dream to create an influencer marketing agency a reality. They first set out to be influencers on social media, gaining an online following of over 2.2 million followers before setting up A&E. Today, A&E, founded by Amra and Elma, is a global brand with a powerful portfolio of Fortune 500 companies as clients, including Netflix, Wells Fargo, Proctor & Gamble, and Johnson & Johnson, among others. The firm specialises in influencer marketing campaigns, social media marketing, branding and content creation. They make use of social media influencers, a new crop of people who have the ability to sway the purchasing power of their audience. Influencer marketing is where you connect your brand with online influencers who then market your business to their followers. The New York-based firm has since spread its wings in Africa too, and they share how a startup can benefit from local influencers.