Growing my business from my living room to a regional arena

Jael Amara, Director of Consumer Options.

One Friday morning in 2004, Jael Amara woke up to the fact that she was jobless after the advertising company she worked for folded up. She could have opted for another full-time job when the idea struck her to revive Consumer Options, a company she had registered earlier during her stint at an international research firm.

“Consumer Options was registered long before we knew what we really wanted with the company. We were researchers and we knew we did want to do research. I am not sure that is enough motivation to start a company but we knew we could do the same things for ourselves as the company we worked for.”