Why this is right time for tourism sector to rethink marketing strategy

Tourism CS Najib Balala

The year begun on a positive note for Kenya’s tourism with the country receiving 1,444,670 arrivals between July 2019 and February 2020; compared to 1,423,548 over the same period last year.

What followed is the greatest health emergency of our times: The Coronavirus Disease (COVID-19) - an emergency that has almost brought the entire world to a standstill, with sectors that contribute to the thriving of economies being affected, tourism being one of the industries hit hard globally.