Kenyan men beat women in time spent on social media
SEE ALSO :Why is my phone so addictive?The report added that the users are most active during the night, especially when they are at home after work. This is followed by evening, morning and afternoon hours respectively. The study titled ‘Social Media Consumption in Kenya: Trends and practices’ sampled 3,269 respondents aged between 14 and 55 years. They were drawn from Kenya’s former eight administrative provinces – Nairobi, Coast, Central, Western, Nyanza, Eastern, Rift Valley and North Eastern. The report sheds lights on the time people spent on social media amid growing concerns that its overuse is eating into their productive time and affecting physical social interactions. It further indicated that more men to women are active on social media. The men, it said, preferred Yahoo and Twitter as their everyday go-to sites.
SEE ALSO :Social media Halloween“Most Kenyans have transitioned from the cyber café into the mobile age, hence most people browse their internet at home. However, a majority of Kenyan in the rural areas and those living in low income urban areas still value and use the services of a cyber café,” the report read in part. Cyber Cafés, it added, were predominantly used to access the government services like (e-citizen, e-government services). Speaking at the launch of the report, USIU Vice Chancellor Prof. Paul Zeleza said that social media had the potential of creating more jobs for young people and thus contribute to the economic growth of the country.
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