Sustaining sports through Intellectual Property

In medieval era, athletes relied on royal patronage to meet their needs and earn their living. However, with escalating costs and retreat of the monarch globally, that had to change. Now the world over, sport is largely a sustainable business, thanks to Intellectual Property (IP). This informed the special protection demanded for Olympic symbols by IOC and the strict management of the football World Cup related Intellectual Property by FIFA from host countries.

Opportunity knocking