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The Standard e-Paper
Kenya’s Boldest Voice
The Standard Group Plc is a
multi-media organization with investments in media platforms spanning newspaper
print operations, television, radio broadcasting, digital and online services. The
Standard Group is recognized as a leading multi-media house in Kenya with a key
influence in matters of national and international interest.
Economic policy makers in any civilized society by default appreciate the centrality of consumer spending in the economic output at any given time. By tracking consumption habits within the economy, decision makers are able to gain important insights about any shifts in economic activity within the country. Besides, consumer spending creates majority of jobs in any given economy be it in manufacturing, ICT, agriculture, transport or wholesale and retail outlets.
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