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The Standard Group Plc is a
multi-media organization with investments in media platforms spanning newspaper
print operations, television, radio broadcasting, digital and online services. The
Standard Group is recognized as a leading multi-media house in Kenya with a key
influence in matters of national and international interest.
Customers are essential to your business success - the more you have, the more sales and profit you are likely to make.
Your focus and time should be split between keeping existing customers happy so that they keep coming back and identifying opportunities to attract new customers.But this is easier said than done; if it were as easy as it sounds, not many enterprises would close down as they are now. Business is tough and you just might have to scour the earth for clients to remain afloat. But exactly how do you do it?
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