Credit companies in a deal to increase smartphone penetration

Lipa later Business Development Manager,Claudine Gakundi (L) and Jesse Wu, the Brand Manager,OPPO Kenya has signed a partnership to allow customers to pay for phones through a credit plan.

NAIROBI, KENYA: Mobile phone companies are betting on loan arrangements with financial providers to increase sales and drive smartphone penetration in the country.

The model which is gaining momentum in the country has seen Equity Bank, Safaricom and Lipa Later offering financial assistance to consumers who are opting for flexible repayment methods in owning smartphones.