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Brewery turns to counties to market senator keg

KBL Head of Sustainability Jean Kiarie (right) takes Industrialisation, Trade and Cooperatives Cabinet Secretary Adan Mohamed on a tour of the Kisumu brewery. [Dalton Nyabundi, Standard]

The East African Breweries Limited has embarked on a campaign to widen the market for its Senator Keg beer brand in readiness for opening of the Sh15 billion brewery under construction in Kisumu.

The Standard has established that the beer maker has hired a public relations and marketing firm to help in recruitment of more distributors and retailers in the Nyanza region.

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