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The Standard e-Paper
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The Standard Group Plc is a
multi-media organization with investments in media platforms spanning newspaper
print operations, television, radio broadcasting, digital and online services. The
Standard Group is recognized as a leading multi-media house in Kenya with a key
influence in matters of national and international interest.
The modern customer is impossible to ignore these days. This is largely because digitisation has obliterated the gap between the buyer and seller.
Customers have numerous platforms through which to express their thoughts, as well as compare brands. With the Internet, the power truly lies with the consumer.
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