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Agency pushes for favourable laws in media advertising

Acting Standard Group CEO Orlando Lyomu (right) present gold award to Creative Y&R team during second APA Awards 2017 at the University Of Nairobi. [Jonah Onyango, Standard]

The Association of Practitioners in Advertising (APA) said several problems were dragging down the sector, but noted that these problems can be managed by enacting appropriate legislation.

APA chair Lenny Ng’ang’a was however, cognizant of the unusual events that contributed to denting revenues for advertisers this year. These include the protracted electioneering period and the fall of retail giants Nakumatt.

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