The Standard Group Plc is a
multi-media organization with investments in media platforms spanning newspaper
print operations, television, radio broadcasting, digital and online services. The
Standard Group is recognized as a leading multi-media house in Kenya with a key
influence in matters of national and international interest.
Acting Standard Group CEO Orlando Lyomu (right) present gold award to Creative Y&R team during second APA Awards 2017 at the University Of Nairobi. [Jonah Onyango, Standard]
The Association of Practitioners in Advertising (APA) said several problems were dragging down the sector, but noted that these problems can be managed by enacting appropriate legislation.
APA chair Lenny Ng’ang’a was however, cognizant of the unusual events that contributed to denting revenues for advertisers this year. These include the protracted electioneering period and the fall of retail giants Nakumatt.
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