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Tracing the rise and rise of behavioural economics

A section of students participants of the Writers' Forum hold Generation Next pull outs during Forum's meeting at Mang'u High School in Kiambu on May 28 2015.

This year’s Nobel Prize in economics went to Richard Thaler for his work on behavioural economics, which borrows heavily from psychology or behavioural sciences.

It is a fact, not show off that we have used the term behavioural economics in a number of articles in this newspaper.

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