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The five laws of social media marketing

Laws of social media marketing. (Photo: Courtesy)

A few months ago, skincare giant Nivea was forced to pull down an advert less than 48 hours after uploading it.

The reason? The company posted an ad on one of its Facebook pages with the slogan, ‘White is Purity’. This drew plenty of backlash across social media as it was seen to be supporting racism and promoting white supremacy.

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