Want to make money from your social media brand? This is how I did it

Karen Macharia

Virtually anybody can become a star these days. You no longer need to have come from the ‘right’ kind of family or have loads of cash. Social media has opened up a whole new world of opportunities to build a business off the back of your personality.

And while not all businesses need to be driven by a personal brand, some are uniquely anchored to individuals. For these sorts of companies, the faces behind the business become just as important as the product being sold.