NAIROBI: The major difference between online and offline media is that the former is interactive and thus attractive to (inter)active audiences keen to comment on or participate in conversations about content.
Fact‑first reporting that puts you at the heart of the newsroom. Subscribe for full access.
- Unlimited access to all premium content
- Uninterrupted ad-free browsing experience
- Mobile-optimized reading experience
- Weekly Newsletters
- MPesa, Airtel Money and Cards accepted