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Kilimall is wooing women to online shopping to grow its market share in Kenya. The online shopping mall has launched a campaign to celebrate female customers ahead of the International Women’s Day to be observed on March 8.
The e-commerce firm has launched a campaign dubbed #BeBoldwithKilimall, in line with this year’s International Women’s Day theme ‘Be Bold for Change’. Under the campaign, prices of various products targeted at women — fashion, household items, smartphones, bags and beauty products — have been slashed by up to 50 per cent.
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