Investors follow the allure of cultural tourism to grow revenues

Carolyne Anami, the proprietor of Afrika Kenya Village in Mtwapa town within Kilifi County stands at the entrance of a Masai traditional manyata as part of cultural tourism, January 12, 2017. [PHOTO BY GIDEON MAUNDU/STANDARD].

One of Kenya’s untapped tourism attraction is its cultural allure. Tourism stakeholders now say the country should tap into its cultural diversities and market them to enthusiastic travellers to grow revenue.

Kenya Association of Hotelkeepers and Caterers (Kahc) Coast Branch Executive Officer, Mr Sam Ikwaye said over reliance on traditional products such as beach, safari and now conference tourism is seen as offering narrow prospects for growth.