Every man knows that your balls always desert you the day you meet the most beautiful person you will ever want to marry. You may be tall, have balls of steel, and the butchest man alive, but in the presence of your crush, you are totally helpless. That is how life is structured. Even the most powerful, strongest man has that one woman who totally overpowers him.
It takes a wingman to come to your rescue. The wingman must subdue his lust to the said woman and ensure that he delivers the woman to you. Given, he has nothing to lose; he can always make the first move. It is a risky job. But someone got to do it.