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The Standard e-Paper
Kenya’s Boldest Voice
The Standard Group Plc is a
multi-media organization with investments in media platforms spanning newspaper
print operations, television, radio broadcasting, digital and online services. The
Standard Group is recognized as a leading multi-media house in Kenya with a key
influence in matters of national and international interest.
A couple of months ago, I was catching up with a group of ex-colleagues. Many had since we worked together, gone into business or partnerships. The one common thread that we all had was our agreement on just how steep a learning curve we had had in building our personal brands.
Brands are not a concept we grapple with enough when we under the umbrella of an organisation, especially one founded by someone else.
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