×
The Standard e-Paper
Smart Minds Choose Us
The Standard Group Plc is a
multi-media organization with investments in media platforms spanning newspaper
print operations, television, radio broadcasting, digital and online services. The
Standard Group is recognized as a leading multi-media house in Kenya with a key
influence in matters of national and international interest.
Kenya Seed Company (KSC) has devised a digital platform to fight counterfeits in the market.
The company's products now have sealed codes that buyers can scratch to reveal the numbers that they send through short message service (SMS) to verify the authenticity of the seeds.
Speaking to The Standard in his office, KSC Managing Director Willy Bett expressed confidence that the move will boost war against unscrupulous dealers.
"The company has been losing over 20 per cent of its profit to counterfeits and we are upbeat that from the current innovation, buyers will be able to determine whether the product they are paying for is genuine or not," he said.
Bett said every SMS will cost Sh2 and the reply will be instant.
Subscribe to our newsletter and stay updated on the latest developments and special offers!
join