Safaricom enters Kenya's digital TV market

Safaricom CEO Bob Collymore (right) with General manager Consumer Business Sylvia Mulinge during the launch of Safaricom TV, ‘The Box’ that will enable subscribers to view TV content and share data [PHOTO: COURTESY]

NAIROBI: Safaricom has entered the digital television market a day after the mobile operator announced 38 per cent jump in profits. The firm, which has 3.1 million smartphones on its network, hopes to grow its data business using the set-top box dubbed the ‘Big Box’.

Consumers will access the content using 3G and 4G data network. “Our subscribers will access a consolidated offering delivered via set-top box and which is shareable to many devices,” Safaricom Chief Executive Bob Collymore said.