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By Mark Kimathi Dan Thies, a faculty member of the influential StomperNet.com has noted the disparity in incomes between Pay Per Click (PPC) channels from that of organic listing for the same keyword. In a nut-shell, if you rank number one for a keyword in PPC, you will make more money than if you ranked number one for the same keyword in organic listing despite them being on the same Search Engine Ranking Page (SERP).
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