×
The Standard e-Paper
Smart Minds Choose Us
The Standard Group Plc is a
multi-media organization with investments in media platforms spanning newspaper
print operations, television, radio broadcasting, digital and online services. The
Standard Group is recognized as a leading multi-media house in Kenya with a key
influence in matters of national and international interest.
By Mark Kimathi Dan Thies, a faculty member of the influential StomperNet.com has noted the disparity in incomes between Pay Per Click (PPC) channels from that of organic listing for the same keyword. In a nut-shell, if you rank number one for a keyword in PPC, you will make more money than if you ranked number one for the same keyword in organic listing despite them being on the same Search Engine Ranking Page (SERP).
Get Full Access for Ksh299/Week.
Uncover the stories others won’t tell. Subscribe now for exclusive access
Already a subscriber? Log in
Subscribe to our newsletter and stay updated on the latest developments and special offers!
join