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The Standard Group Plc is a
multi-media organization with investments in media platforms spanning newspaper
print operations, television, radio broadcasting, digital and online services. The
Standard Group is recognized as a leading multi-media house in Kenya with a key
influence in matters of national and international interest.
Kenya: His eyes set on 2017,CORD supremo, Raila Amollo Odinga, has embarked on an extensive and aggressive media campaign hoping that the approach will consolidate his support base while reaching out to prospective supporters.
His media strategy spans a parade of tools: a functional eponymous website, an sms interactive platform to engage with supporters and interviews on mainstream media. The veteran politician appears determined not to repeat past mistakes that pundits believe cost him the presidency. It is an acknowledgement of the power the media wields in shaping public perception and driving certain narratives.
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