"Effective revenue collection doesn't need to be unpleasant and demeaning to members of the public, it is possible to be courteous, kind, and gentle to taxpayers and at the same time become even more effective and efficient in tax collection," said Ruto.
Speaking during the 2023 Taxpayers' Day in Mombasa, Ruto set a new tax target for the KRA from the current Sh3 trillion to Sh4 trillion in the next financial year.