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Deadly Billboards: Drivers mistake mannequin on billboard for suicidal jumper

Iowa Billboard
The Billboard that caused panic among motorists

A car dealer is taking down an oversized mannequin that had been placed atop a roadside billboard advertisement in rural Iowa after a number of alarmed drivers called the 911 emergency number to report a man who looked like he was going to jump.

"I hate to take it down, but in the interest of public safety I decided to," Brad Deery, owner of 10 car dealerships in Iowa, told Reuters by telephone on Friday.

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