KTB leverages on global events to woo tourists

Kenya Tourism Board (KTB) will leverage on key international events hosted in the country as a platform to drive both domestic and international tourists. This, according to KTB, is one of the strategies aimed at boosting tourist numbers that have recorded a drop as a result of insecurity.

In a press briefing during the sixth edition of Diani Touch Rugby held over the weekend in Diani, KTB Managing Director Muriithi Ndegwa said key annual events held across the country have the potential to grow tourism. "A number of county governments and private sector have hosted and continue to host key events that have the potential to attract international participation," Mr Ndegwa said. "KTB shall continue to leverage on these avenues to grow the tourism sector."