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By the end of today, USA will get a new president. It could be Donald Trump or Hillary Clinton. It does not matter who wins, the fact is that Donald Trump has changed American politics, maybe forever. He has said what an ordinary American does not want to say, and said it loudly.
His secret is to reach out to the American instincts, remind them of the good old days, not so different from the Brexit campaign. There must be a number of psychologists working in his campaign team. Trump seems to have profiled the thinking of ordinary Americans and connected with them, their fears, dreams and aspirations. No wonder his greatest appeal is the rural conservative areas.
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