Will social media influence 2017 elections?

With the advent of social media, a number of politicians have disregarded conventional methods of campaigning and conveying messages to voters by television, radio, billboards, posters, brochures and at political rallies; avenues that are key to ensuring that messages reach voters and are important for setting a solid foundation for a serious campaign platform.

Faced with a dramatic increase in citizen connectivity made possible by the availability of much less expensive cell phones sporting video, photo and Internet features, politicians are embracing Facebook, WhatsApp, Blogs and Twitter to coordinate and disseminate messages to their audiences.