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For a lot of people I know, especially introverts, they would rather sit at home with a good book than walk into a room full of people they don’t know with the aim of ‘networking’. Much advice has been given about the right way to network all within a span of two hours.
None of it, unfortunately, ever really computes. Walk into a room full of people and first you will notice that people who know each other stick to the people they know.
It is downright discomfiting to walk up to a group of colleagues and thrive amidst the inside jokes and ‘what we have in common’ conversations.
I used to go to events where I’d leave for home with a bunch of business cards that I did not really know what to do with and send follow up e-mails out of obligation.
The truth is, you are not really going to make significant connections the very first time you meet someone. But there are some tips that can set you up for success.
Do your homework
It is overwhelming to walk into a room and view the 100 people there as potential collaborators or partners, especially if you are in business and would like to pitch your wares.
Wherever possible, always get a list of the attendees or their industries at the very least. There’s a reason for this.
Sometimes you pick out someone to have a conversation with who has no interest in what you do or have to say, and is only attending the event because they were invited. Then you get stuck because it seems rude to lie you’re getting a drink only to be seen engaging with another group.
Having an idea of who is attending allows you to have something of mutual value to base the conversation on.
Ignore the pressure
Sometimes, it’s OK not to ask for a business card if you do not feel you have anything to follow up on with someone who you had a chat with. Picking cards makes you feel obligated to follow up, which adds no value.
Similarly, don’t feel pressure to speak to everyone in the room. Two heartfelt conversations that form lasting friendships are better than ten superficial chats.
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