Huawei introduces entry level smartphones into Kenyan market

Huawei has announced the introduction of two entry level smartphones, Y5C and Y360, into the local market as it strives to double its current mobile market share by June 2016. The company’s market share stands at 10 percent and is looking to increase it to between 20 – 25 percent come next year June. 

To achieve the envisaged growth, Huawei will be betting not only on the introduction of its flagship products but also middle and low-cost but quality mobile devices. The firm is also embracing partnership with more independent retailers across the country to increase its market share.  

Making the announcement, Huawei Devices, Kenya Country Director Mark Hemaobin said the company was keen on capturing all market segments and will be looking to introducing both low end, middle and premium devices in line with the changing consumer preferences.  

“Our deliberate approach is not only to offer quality and affordable entry-level devices like Huawei Y5C and Y360 but also high end ones like Mate S and Huawei P8 where we introduce the greatest innovation and provide full compatibility with the android,” he added.