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National Bank of Kenya targets 'upper class' to increase customer base

National Bank of Kenya (NBK) has introduced a premium banking product to deliver custom-made service to high net worth individuals. The bank is planning to utilise this platform to realise a fast growing segment of high net worth customers.

The customers will enjoy premium facilities including dedicated relationship managers, private meeting rooms and extended banking hours accompanied by 'special amenities' when they visit the branches.

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