Thrills in racing a matatu on Nairobi roads has attracted the attention of gamers from around the world. Currently, gamers in countries such as Asia, and Europe lead in racing on the Nairobi roads.
"We are avid gamers, it took us about six months to piece everything together and come up with Ma3Racer," says Jimmy Gitonga, the Content Developer.
"The response is encouraging. We made the game available to users in about two weeks ago on Nokiaâs ovistore," he tells Tech Insight.
"We have over 80,000 people across the world downloading the game."
Kirore says the choice of Nairobiâs matatu was strategic.
"This is just part of the games we are going to unveil. Its part of our plans to tell various unique Kenyan stories through digital platforms as away of marketing and opening the country to the rest of the world," he says.
He notes that applications such Ma3Racer and similar content built with local consumers in mind might add value and increase penetration of mobile phones, and Internet as well as penetration of other modern technologies in the country.
In a recent survey conducted by Apoyo Consultoria for CCK, Internet usage in the country is at a paltry five per cent. The study partly blamed the lack of relevant content for the low usage.
Mobile phone manufacturers such as Samsung, and Nokia have recently increased campaign through various competitions targeting the expansion of local content.
Safaricom, the regionâs leading telecommunication firm sees opportunity in local content in building a robust telecommunication sector.
Early this year, the mobile operator partnered with Strathmore University in crafting Masters of Science programme (MSc.TID) to support innovation and entrepreneurship in the telecommunication sector as an important pillar of sustainable economic development.