×
App Icon
The Standard e-Paper
Read Offline Anywhere
★★★★ - on Play Store
Download Now

Quality will take you far, only if you have patience

Quality can be small. Notice how the tiny car is parked in Hamburg, Germany. [XN Iraki]

Why do we buy German cars, Italian shoes or Swiss chocolate? Why do we buy South African wine? Why do we prefer to attend Harvard University? We can ask more questions, including why we prefer marrying from some regions.

It all boils down to quality or perception of quality. We prefer certain products or services even before buying them, based on reputation and perception of quality. The suppliers or service providers can earn a premium based on quality. And if the fakers don't get their way.

Get Full Access for Ksh299/Week
Uncover the stories others won’t tell. Subscribe now for exclusive access
  • Unlimited access to all premium content
  • Uninterrupted ad-free browsing experience
  • Mobile-optimized reading experience
  • Weekly Newsletters
  • MPesa, Airtel Money and Cards accepted
Already a subscriber? Log in