The Standard Group Plc is a
multi-media organization with investments in media platforms spanning newspaper
print operations, television, radio broadcasting, digital and online services. The
Standard Group is recognized as a leading multi-media house in Kenya with a key
influence in matters of national and international interest.
Canadian tourists descend from a huge stone at Kit-Mikayi in Kisumu County. [Denish Ochieng/Standard]
Poor packaging of tourism products in Western Kenya has been identified as the major hindrance to the development of the sector.
The revelations came up during the 4th annual Western Kenya Hospitality Leaders Association conference held in Kisumu yesterday. The meeting brought together sector players from the 14 counties in the Lake region.
Premium Article
Get Full Access for Ksh299/Week.
Fact-first reporting that puts you at the heart of the newsroom. Subscribe for full access.
Stand With Bold Journalism.
Stand With The Standard.
Journalism can't be free because the truth demands investment.
At The Standard, we invest time, courage and skills to bring you accurate,
factual and impactful stories. Subscribe today and stand with us in the
pursuit of credible journalism.