× Digital News Videos Health & Science Opinion Education Columnists Lifestyle Cartoons Moi Cabinets Kibaki Cabinets Arts & Culture Gender Podcasts E-Paper Tributes Lifestyle & Entertainment Nairobian Entertainment Eve Woman TV Stations KTN Home KTN News BTV KTN Farmers TV Radio Stations Radio Maisha Spice FM Vybez Radio Enterprise VAS E-Learning Digger Classified Jobs Games Crosswords Sudoku The Standard Group Corporate Contact Us Rate Card Vacancies DCX O.M Portal Corporate Email RMS

Instagram for business

By Jerry Odumbe | June 8th 2016

For many users and brands, Instagram has not been business-friendly.

In spite of its tremendous user base, numerous organisations have found that promoting on this platform is difficult. Even if you are able to post delightful or captivating images users like, guiding them to your business’s website is not easy.

This however, supposedly set to change, thanks to a slew of novel business tools which the company believes will help increase use of the social media platform in work places as well as make it easier for brands to market their company on the photo sharing platform.

By end of 2016, all companies on instagram will be granted a chance to upgrade their accounts to business profiles that offer free features that will now help companies separate themselves from regular users.

One feature in business profiles is a contact button, which the company revealed in their blog post will enable potential customers call, email, or text the business. Another feature is Insights which will help provide companies with analytics on how each post is performing.

Users will also be able to turn well-performing posts into ads from within the Instagram app, and the company added will help businesses on their platform “stand out, get insights and find new customers.”

The company confirmed that “business profiles, insights and the ability to promote will be rolling out in the US, Australia and New Zealand in coming months, and will be available in all regions globally by end of the year.”

Share this story
Move with speed and resolve IEBC impasse before it is too late
Intrigues over the besieged Independent Electoral and Boundaries Commission are getting deeper. Yet again, a demonstrator was shot and killed in Kisumu during the Monday demonstrations that turned ugly.
Opening Ceremony: Kenya takes her pride of place as 2020 Tokyo Paralympic Games begin
Team Kenya Paralympics strolled majestically into the Tokyo Olympic Stadium led by captain Rodgers Kiprop and Powerlifter Hellen Wawira for the Openin