The Social Media Breakthrough in Kenya

Social media usage has drastically increased in the recent past. Ranging from personal benefits to both business and marketing of products. Kenyan’s have always been fast to exploit each new invention with lots of subscription.
At the forefront, media personalities have been on the move to ensure they reach their followers through the latest media invention.Moving along from WhatsApp groups to Instagram, below are some of the biggest media being used in Kenya.

Facebook

For a long period of time, Facebook usage has managed to remain the most used media in Kenya. Apart from the being main communication tool.

 Facebook has largely helped in the marketing of brands through running advertisements. Companies can now develop and showcase their products through Facebook Pages attracting lots of customers from all over.

One can order products from a company as well as access customer care services. The major breakthrough has been Facebook Live, where one can run live video updates to the world. One can easily showcase an event, political rallies, company events, live updates from a developing scene story as well as personal live coverage.

Twitter