Woman enraged after discovering company used her photo as ‘before’ image in weight loss ad

Actress and comedian Celeste Barber loves posting weird and wonderful photos online.

The Australian has made a name for herself parodying bizarre celebrity photo shoots and as such has a wide selection of photos for her five million Instagram followers to browse.

People share her hilarious images all the time - but she recently discovered that one company had shared her photos to promote something rather negative, and she was horrified.

A Twitter user informed Celeste that a company selling weight loss products were using her photos as part of their marketing.


The advert was for adhesive slimming patches being sold on Wish Shopping.

It featured an image of Celeste in her underwear leaning over a bathtub, next to an image of a very slim model leaning over a bath.

Underneath it showed another one of her parody photos - this one also in her underwear, attempting to seduce a man.

The man clearly looks unimpressed and rejects her advances.

Beside this is a racy image of Naomi Campbell and Skepta doing a similar shoot for British GQ.


An eagle-eyed shopper spotted the ad and messaged Celeste, saying: "Did you know some company onWish Shopping is using your photos to sell diet patches?? I love how funny your photos are but I figured you should know!"

Outraged, the 36-year-old immediately tweeted Wish to ask what was going on.

She wrote: "Hey @WishShopping what's this all about? You can't use my photos especially to sell body shaming products."

Since then, the slimming patches page on Wish appears to have been taken down.

Celeste's followers were also angered by the advert and took the time to share their feelings.