Fact box: Who is Cambridge Analytica and what did it do?

Cambridge Analytica, the UK political consultancy at the center of election manipulation scandal, ran the campaigns of President Uhuru [Courtesy]

British data analytics firm Cambridge Analytica is at the center of controversy across the world n after media reports on Sunday that the company harvested personal data about Facebook users beginning in 2014.

Best known for assisting the 2016 presidential campaign of U.S. President Donald Trump, Cambridge Analytica is now facing a government search of its London office, questions from U.S. state authorities, and a demand by Facebook that it submit to a forensic audit.