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The Standard Group Plc is a
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Growing up, brand loyalty was guaranteed because most industries were in the hands of a few multinationals. That explains why most millennials refer to all detergents as Omo or margarine as Blue Band. In the information age, however, personal taste is triumphing over brand loyalty.
Banker Andrew Mutea enjoys his gin more when he samples different ones from around the world in his travels. Back home, however, he has not been impressed by the flavours of the options available on the shelves. This is despite the fact that there are thousands of gin brands globally. There was a rumour of a craft gin distilled in Nairobi, but he would soon learn that it was solely intended for export and was not available locally. For you to know but not necessarily remember, for a distilled alcoholic drink to qualify as gin, it has to have derived its predominant flavour from juniper berries. There are 67 accepted juniper species, but most gins use the common juniper (Juniper Communis). In Kenya, we have the Juniper Procera or African juniper that is the main botanical for Procera craft gin.
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