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The Standard e-Paper
Truth Without Fear
The Standard Group Plc is a
multi-media organization with investments in media platforms spanning newspaper
print operations, television, radio broadcasting, digital and online services. The
Standard Group is recognized as a leading multi-media house in Kenya with a key
influence in matters of national and international interest.
The Kenya Tourism Board KTB has benchmarked with leading destinations in the world to launch the Magical Kenya Signature Experiences (MKSE) programme. These export-ready visitor experiences respond to travellers’ desires to expose themselves beyond mainstream tourist activities.
MKSE experiences are activities, based on Kenya’s key resources and attractions to which elements of seduction and fascination are deliberately added. These elements can be the story behind the attraction, learning about a subject of interest, the activation of human senses through music, lights, scents, with travellers being involved in an activity, and the exclusivity of getting access to premises not available to everyone, among others.
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