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ELECTION 2022

To rebrand or not to rebrand? That is the big question

FINANCIAL STANDARD

In a marketing sense, though change is how a brand remains relevant in the market, sometimes it could backfire.

To rebrand or not to rebrand? That is the big question

By Graham Kajilwa | 5 months ago

New look KTN News: The thinking behind the new logo

New look KTN News: The thinking behind the new logo

It started with The Standard and Standard Digital, and now, KTN News is undergoing this change.

Standard Group | 5 months ago

Barclays to shoulder costs of rebranding

Management says the significant expense will not be passed on to shareholders.

Otiato Guguyu | 3 years ago

Telkom Kenya drops Orange brand

Telkom Kenya is expected to unveil a new corporate identity, ushering in a new dawn for the struggling mobile telecommunications service provider.

Macharia Kamau | 4 years ago

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