ELECTION 2022To rebrand or not to rebrand? That is the big question
FINANCIAL STANDARD
In a marketing sense, though change is how a brand remains relevant in the market, sometimes it could backfire.
By Graham Kajilwa | 5 months ago
New look KTN News: The thinking behind the new logo
It started with The Standard and Standard Digital, and now, KTN News is undergoing this change.
Standard Group | 5 months ago
Barclays to shoulder costs of rebranding
Management says the significant expense will not be passed on to shareholders.
Otiato Guguyu | 3 years ago
Telkom Kenya drops Orange brand
Telkom Kenya is expected to unveil a new corporate identity, ushering in a new dawn for the struggling mobile telecommunications service provider.
Macharia Kamau | 4 years ago
The investment has pushed up I&M Bank Kenya’s ne...
By Maina Mwangi | Mar 13, 2017
In the furthest riches of the scenic Mt Elgon, fri...
By JUMA KWAYERA | May 31, 2014
The United States International University (USIU) ...
By Standard Reporter | May 15, 2014
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