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Online news consumers will continue to pay for content

Producing professional and high quality media content is not cheap. Which is why there is nothing more irritating than seeing Kenyans circulating pirated media content, PDF newspaper copies or screenshots of media content that a media company has invested money and time to produce.

Why is it that the majority of Kenyans demand relevant, quality and interesting news, yet they are not willing to pay for it? Remember traditional media is innovating and struggling to stay afloat as a result of challenges posed by online content, independent content producers, a constraining operating environment, misinformation and theft of content by tech companies. 

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