Farmer lays bed of roses with roselle plant

While other farmers in Western Kenya are planting good old maize, sugarcane, tomatoes and bananas, some are thinking out of the box. They are venturing into a new turf few know exists or that it has great prospects. Let’s talk about roselle and the daring farmer who has put her money in it and she is reaping big.

Meet Tabitha Omoga from Kakamega County, one of the few roselle farmers whose life has been transformed by this little known crop. Started as a joke in 2001, but now she has a solid base of clients and is eyeing the international market.