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What's in a name? The big battle for SportPesa brand

Sony Sugar striker Enock Agwanda, winner of SJAK? SportPesa best Kenyan Premier League player of the month for July. [Standard Sports]

Names can be worth billions fighting for. One such name is 'SportPesa'.

So, when the directors of Milestone Gaming Limited appear today before the Betting Control and Licensing Board (BCLB) to show cause why they breached the requirements for the ownership structure of their company, they will be hoping that it will all end up with them owning the SportPesa brand.

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