Creative ways to boost your sales online

Existing customers are important because they are already familiar with your brand. [Courtesy]

Competition is stiff in online stores especially now as we face the pandemic. With many people losing their jobs and opting to sell goods online, your small business may want to increase sales as much as possible. Increasing your sales requires a trial and error strategy, a process called conversion optimisation. The goal of conversion optimisation is to increase the number of visitors to your website that become paying customers. For new online businesses, conversion optimisation is crucial, as it will help you maximise each visit to your website. The more of those visits you turn into leads or customers, the better your cash flow.